Capturing Marketing Insights

By including a barcode inside the besr, the company can reunite the owner with the bear if Ft gets foifi The database a/fcws Guffd-A-Bear to contact customers by surface and e-mail with gift certificates, promotions, and party reminders.'1

In this chapter, we review the steps involved in the marketing research process. We also consider how marketers can develop effective metrics for measuring marketing productivity. Finally, we outline how marketers can develop good sales forecasts.

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Responses

  • teppo
    How to capture marketing insights?
    3 years ago

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