Paht 1 Understanding Marketing Management

to three weeks for "high-fashion" products, H&M is able to put products out quickly and inexpensively by:

m having few middlemen and owning no factories m buying large volumes m having extensive experience in the c/othing industry m having a great knowledge of which goods shou/d be bought from which markers

■ having efficient distribution systems

■ being cost-conscious at every stage

This chapter begins by examining some of the strategic marketing implications involved in creating customer value. It then provides several perspectives on planning and describes how to draw up a formal marketing plan.

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Salehoo Secrets and Tips

As with any web site, SaleHoo has a number of features that will help you in buying products from around the world. Once you have an account on SaleHoo, which only costs a one-time fee, you can establish up to twenty named searches for products. After that, any time those items become available, you’ll be alerted.

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