Notes

7. ("^ii ¡ Sh.ipimnrd Hal R.^r¡an, "Vl'i^Loiiídk: I he Smart Way to Sell Inroiinaiton." t¡¿¡mintputincss ficiinu'tNiriciriLiet-Dfvuttiber IÔBB): UK-1W.

it. hNtin ft. Bnmdt. "Dan; m DUTetem," Chief ExecuttiY. May Î009, pt>. a-i-sft.

îï. [i'JIïl'v Itayporl '¡ii*I ]ohri SviuMSi "Mjimging in the Marketplace." Ilantird Business íííjJíU'jNovcnibcr-Decíniber 1991V 141-1^0. Ais» íífíi tlu'ir 'ExploringtiieVirtual v'ahie t :hain," ttqnwrf HuSiliesx |lil«>|jV(ivpinbtr-l]K4Plltr lHHâ}: 7S-A5, lu. Motia» S$whrej'i Seven Steps lo Niriaiiû flíew Votfc: McGraw-Hiii. aoot),

11. lean^Manc Dm. /íí-víjíjíj1 Disrt)ptidf>: Changing thf ¡titles in rfrf \tod¡xiphiretfk!w\oÜL: fohn Wiley & Sons, 2W2K1I1II aiui liiiVin, :ftsdical Marketing.

Y¿. >ii"H»ti Kirsiicr, "STccli linun iiuus." ííj.rr Catitpany December2003, pp. 93-100.

13. At i ;n 111 ji^tiin^ky. "ShminiLH InCitdf^i l-ind," pontine, November ]|)r ¿[H):t. pp. 77-Üti.

M, (.¡¡try KtiE-ritiouch, "ititükinginto tin- Manmüstnt, JiFHíi'íHiíst^i'cJt-, ;"hprbl 1, ïtn):t, p. fi l; Anmiynious, "í"liiti:i'h Cliallíage." Marketing October 2. 2003. [ijv 33-24.

defining Marketing for 2'St century chapter 1

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