Notes

1, Son i a nevus, "Fighting the Fat liacklash." Brand week, May 5-, 2003, pp, ¿1 -.10; Louise Witt 'Why We Are Losing the War Agninsi Obesiij-." AtM'riccui Otmojni^ict (Dcrcmber 2ÍHW January 2004); 2liria 11 Steinberg,-1 tood Marketers Playing Up Nutrition," WaUSnx'ut fuunmt, March 2G. 200.1; Deborah lia.ll, "With Food Sides Flat, KtslLiI Slukt'H FtltunS On Hcüllhier Erare," Wall Street /ottrttctl. .\t.ircli ]«, 30«, ]í|i- AI 2\ S<j-h;lii Or^liitein md Maltheiv Maier, "Can Atkins EK|>loit Success," BuiiiirM 2.0. M.Trcl) 2(10-1. pp, 33-3.^; Tin^olfciy t. Smith^'We'iie Got tu Sns¡] Elating l.iku'lhk," 1-urtiiin', February^2003. pp,

2. Bctjecca Gardyn, "Ttu; Shape ofTtiinjis to Com^," American Veiimgrcipliifs (July/jfiugysí 25-30: Stephanie Knn¡;,

* Retailer ['r^iwriwith ScsyClullies f"r tiiu Plus-SiiHid,4' Wall $metJournal, April n, íioo-i, [)¡>. al, ah.

Susan Wairtn, 'PilbivTalk; ílactcni Úóínumbcr Pkmipers: Don't Mention DiuoL" IVaflStreet jvoraal, JanuaryB. 1998. i», nt-■I. StLi'e Wgiriiitin, "Itciilisiic Partnering; Hoivlo Og Business Belter," l'rtigrcniiv Grocer 7 ]. 1 hl 2 tFebruary 1 iií)2>: so- 85;

r:iidrkLS FlihiOaa, ""Die Wal-Mart Vou Don't l^now," Rmt Comtxmjft Dftcenber Z0o3, iid-eo, j. ItLailiL-rGreen. TaylorMader BjijfiiiSitVeeit, November Mi

li. JemtLl'cr Brtfwri, "PlKia ] lur Dellvtri Itm Itesults tJsins t>aia

Warehouii" Citmprtti/i£ C/mada, Ocrotiur 17.2003. p, 24. 7. Maj^L tX'r llovaneiiiLti. "Wells tfarj>u," S|iii'ie»tMt November24,

!S. Jennifer Fiiy, ''TliosfWaclty Cufitonwril' fttsi Cotntimty. January 200-1, ¡1.40.

!(. JliIk? Forsiifp'Vbu Dcserv-l' li JtL:in:r llix-nk Today." fliiifm-stlVlwfc

Sepienj^er 30r'£002, p, 42. ttt. Kt^ in Helliker, "Sunk: I tun t:r:i(ik\ ^ti(]|i[)cf May Be d Suirr S|i\.'' WallXirL-eiJournal. Novemb^SD, 1394, pp. HI. IUj: EdwardE MoQuarric, Customer V7i/Ii: HuiMing a Better Market 2ikI cd, tNewlmry Pari:. Cfr Sage I'ii^h, i!3irfl}, 11, Kim Gitard, "iilralCKics to Turn Stealili into Wealth," ffusiocss 2.V. May ^003, p. 66,

12. Andy Svn.vt¿ "P&Gs CuvLTt Ojirfiilinn.'' /-otVuiif. September 17, 20ÜL,|)p. 42-44.

[3. Ainv Mf'rrii.'L, "óíiinliiij^ on [lu1 Culsus." Wfitl SlrCt'l Journal.

U. (íir:inL, "Slíittgiús. lu Tum StwKll irlUi Wealth," p, íiti.

IS, Ftnbiii I. Pelear and Xhilin Yarif;. "Wb l'ímtUici Bftipvs I telpi Strategy.'' Mftrkeii/íg A'd-Jd'.f, April 7, 2QIM, ¡r. li!.

lü. S¿e<ivw\v. bad fads.com i for-éifÁmplesol fai^ímtlcallcciililcs ilirím¡;h (lie year*.

17. Mm Natsbjtt ii»d Patricia AhürdSéttc, M^iMikIí[NewIbrki ¿van Books, J99Q),

IB. World PÜPClock, U.S. Ce rails Bureíiu. <WWW.ceníUS,gOV>, September MJííF>.

i í). Although aver 1Q years old, iliis brpíik<lmvn provide* usi-fal perspective. Spe Drmella IF. MeaduivH, Dennis I.. Mefldow*., ¿liilí (oí^etl líiiinlt'rs, Htyoiiil UíllitS: (chülíím Cireeil Publishing Campan^ itJiinj fur sttfjic ccjtiitnfjtiary, White Rívm Jt., vj:

20. Síi I ly D.Gult. "Marketing; China fOnlv) Cliildran Get the [loyal Treatment,' ivír/ÍSfiwi Journal, FcbniaryBi ISM. p Ifl-

21. Su rvty: Forever Vbimp»" I'he liconoinlst, SI iinFj 2 7. 2CW4, pp, 53-54,

22. Mitliüd J. tVriss, "CliEisijinViiiuh," American Dtmopupfilo (October 2002); 35-41»; Becky LbenkaiTtp,HWlicn 1 bey're W." Bnntditvek, OcioIh* 7, 2002, pp. 22-2$; tJndsi TiSfhlcrj^WlKi* the Bucks Arc," ¡-OSÍ (jjril/xiriy. March pp. 71-77.

23. "J:Lir||i!T Alíms UwX Axis," A>ticfU&i> Dt-itiografítilci [May 2004J: 21-24.

l i. Daren Ponda. "A Pitch in the Rich." Tbm, November 24, 20CIX but set- N'enl I-:, lioildeuc, "As VW Trii-s lo Sell Pricier (ars. bveryinaii (batje I talds Fi Hack," lYnll Sireel Journal, May 13, 2004.

25. Otvid Lfimliardt, líey Kidn. Fiiiy I'll is," SufíiPcíítUivir, juntvHJ. 19ST7. |i¡i. liJl- 1>7l Finn Tapscott, (¡rowing Up Digital: The Rise of ike Xet (kriteral ion (Csíiiv \Ork: McGraiv-l Fill, I0íl7).

2<i. Urinn tirtjhv. "Hispanic Naumi," ñríííVKSsM-feat,March 15.2tW4. pp. 5(1-70,

¿7, I:ur descriptions on the buying habits ant} marketing i^pnoadics to African Americans and L¿túiíi$> ski? Alfred L sdwibcr. Stuliinitnirril Mttrfceiiirg (I incotnwood, It.: M'l'C Busings Bouks, 20tU>; M, Isabel Viildos, tfuriteliFij to American Latinos: ACtáde lo lili' In CulUni'Apiirniirli, j'íiil II H'.iniiMUill Market Publishing, 20021. Itliaca, N-V-

2«. Hassan Rmah. "Asia ft i sin b ,erican Demographics Duly/August 2)0O2|: aa-43,

^F. Facqnelyi 11 ,yi in. *" I .i ppirig 1 he I ¡kFiis <>i 9ti I i ngaaI F:i rks'1%,

\ífíííivjf¿niñtf MeuífliH March 1995): S&~tit; M;irli It. FürsiiaíHj and Itnliii DcshpaHdó, "Win We St* Makes Us UlioWeAic; ftriniin^ ];f|mk Self-.Vv^rtineis and Advertising ftcípensty" ittt/rttit) of MarJieting ffeseimh (August iíMíi]; :i:iti-:t lli.

3t), Ftiiln-ri ^T. Mp"pe, "l1ic fibing tWc." change, pp. 5G-61. May/func 2IKJ I \ul. 3(3, ISSOP #3-

it, Michelle Coiq||b'Unnl4nied Amena,1 Mi.wxwIMvt-, (Jcloiier 2tF. 2t)fF:S. pp. I [Hi-1] Ik I Antes \FijrTim-. PJiltfi ft»r Oilt." Ai/u-ritnti DettmgMfihla tjñmembtr jooiif'. 2s-30.

!52. Anikt'l:i PUÍllipi. I tÍcchk Alt lliu Nciv l-jitlilv." I'tie (iimritiiin. Dec«riher 1^,200«. p. I.

33. ^ristisi-r. 'PriHwIsicr Use* Imaflliiftty l^ltin Lure Real Ones." ilr/iwiwiiif Ase, July I'J, 2U0't. tip 3.3$ Vanessa 1 ki,!. "litjiinti !'"i;e!liit;r." San i-rmtciiai chrunfcir. June27, ^mi-k p. fit, 3-1 (telieeca Gardyn, "A Market Kept in ilu1 Closet," ^vj-fiiji'Kifjj^j'iT (Mowmber 2rifl] >: j-st—us.

35. laiira kovs-lreder, "Out ainl_Abr>w." Marketing .Vms, May MiSfl.pp. L , 20.

36. kjLilin UlliiiKlon." Dream ticket; Big nelnio Cumpanies Att Increaein^yTargetiiif; live Gay Market," The Giinr/tlffa, October ]li.21K13, p. 25.

37- "iiniiil Population and Migration: llu'rvk-w." Econoniic Keseaicb t J .Si. Dipsirliiujnt of^rirultttt OSi lanri I. FTynn. "Nnt iusi a Copy Shap Any [miner. Kioto's hisiFiM Us Coittpim.'i'Strviti.'s." KuwYarti Times, luly 6, ltliifl, p. I>L v. ki u kos.com> 3fj. tJiristophiir uliIlJs, "Miijiimk: Siiuth.'' ffln'ttfiji. september aMla, p. b, in. fdinTliof tJiihli>Lir^, _A i:i!uhl.:!l:i uimmiiis in i |i>rnJ.i, LOsAngefes

Times. Match 27,2001, pAl. ■it. Manjflet(irip3tii>iand iV'tv F^ijfudifii'"r" 11l.- Hisenj India,"

Btufrf^Uteit, December 0. pp tn^7tk frmnna Slaicr. "t^bii oi the West.' tyfaflljS'PMV htunul. lanuary 2, 2(HMr p, Al. ■12. t);ivid liofihafdi,'"tliij-'liierMiirkfiing," fllfijiiBi.^ll'flfA", March 17 Itiur. |lp, h2-iw: t!rj|ii'i i 1l l:raiU'. 'vt-s (flc ilil-ii ii ul Hlchw, fjuI There's More to Hiu Story," (itlitiniwi ^StifHaiism Review Nwcn&U 1.20W-4'i. Louis« Loe, Gap has JtaLHnn t" Dance Again," ffjJifHitttitiii'Jt.-.

April ]0.^tH) l, p. 42, u. Stephen UakeraK'd Manjeet Kripalani, "Sdfnvur^: Will OutsoLtrcing Hilii America'sStipremiKyT" Btcs/iiesjtVepl, Mar^li t. 2il0.t, ]>[). lettfiifer Rcingold, 'Jritu Tkin Air." fim (Tompiiiiy.jipril aw, pp. 713-1)2,

45. Aliv[)n Stunhfy antl Paal Argeriti."SI;3;rtiucksQjileftCotiijMnyr" ea^L1 stetly. Tutk Sdiool of iSasincssat Darintouth, «■Fitip;// wutv^iaibucli 4.icm 1 :i i>rni i.u h sutrii ticksAn J1 i rTr:ide,|)df». 4fj. E'liiiicla Paul. "CutrpijtLiie Jtos.pini s ¡ijli Lc^1." A/tnerican Demographics

(Mny 2iW2): 21-25. 17. Paul Wenskc. Ton Too Could Ixuse S lii.000!" Kansas CUy Siw Oclohef31. lFH)bl; "Qearinf; Hoohc Snii < hriniiilojiv,'' Associntcd Pness, January iftiooi. ■I!!. Ijuth /init" li'L'ii';: 1 tet« CoiiKfs the BiiswuWaitVci,"

BjiiJiMiiOfesi-, April i h LlMl-l, pp 76-M6-■li). lU'iieei'a Gandyu. "Eico-rrFcndQr F:oe." American Demoiptipiue* (October2003); 12-in. SccalsOt HjL-lnic-catiaiidyii.'BuiiigCTiqflnr American Demographics (September 2(HI2): ill-11. HO. Fliiil(<jise [. Siirnjii. ">f;irk(Ltiiln tinci'iL Products ill lim■ T'rLiid," Columbia fttimaiof Wforki Business [ftall dial Winter ise)2J:

|acquet>'ii A- Ctlinan. < ¡nyt iVfij/tei/f¡g; ftesf.K'titling la l 'iirirmiiiii'nmUhniiiiiiuT Demands ([.inculuvi'oCid, [I j M T(! Busine^ Bfldtii 19931; A tot MeiJOU and Ami Mi-nou, "LnvimpreneDrial Marketing Stiategy: The Unicogence of tOqmrnli.1 l-.in irojuiu'iilnlisiH Market Strategy," Imimfilof Miirteriii^fjanuain,' ta97j:St-67; MicliLict HuiliscFiild, 'ijnmis, Slicks, iiml ProH>ise$: ACaneetitual Frameimuk fenhi-Minagcmeat ofi'iililic Health arvl Social Ism 10 ¡Ithp^iors." lonrnalofMaHeetlug (October ium): 29-37,

ü!. BiwlStone,"YourNcsi (Unnpuier," N&usweek, lunti, üulm-, p. gs. Ü2. Moiiri Ihlwnn "Wirdess VVontfCre: ijiim-stnifî Cid h Ulnwl on Wirtfless," RuifMssWevk* April 2(ir 2D0-I; Richard Shim and Michael Kanncbs. ^Networked 1 lames Mow Closer to Reality." CNET NcW5.com, May 23,2004. 53. Scu Dorothy Cohen, Ugul Issues on Marketing Decision Making (Ci tit lifflat i : Snti tli - Western, 1995).

54. HebecéÉ Gartlyn.'Stvap Meet,' AmerUrm Demographics (July 2Ü0L): 51-55.

35. l';i[neki Etyul. "Mixcil Signals," American Demographies (July 2001): 45-19.

IN THIS CHAPTER, WE WILL

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