Notes

], Keith it, Hammonds, "Michael PnrlcrV Big Ideas." Irul Company,

March 200], pp. 150-154. 2. litipiyyAww.MSiM.timi. and [iricSylvcrs, *Cut-ftate$wcdi&h Retail» i:.mcrs the Hali:m Markci," 1V™1 York Times. Auguu 37, 2tiu:i, ji.Wi.

Ijmiisj' Ijk, "Thinking Small at the MalL" BtijHi^siHiieV, May 2r>, pfj. 94-95,

Nirmatya Kumsj. Maiteting As Strategy: 1 ixe CEO > Agenda Jar DritHtig Gfo&'fh tiutf imitnuiitiii {Itoston: Harvard Business Sthtol Press,

.s. iTL'tiiTitk S' Webster fr.. "I'lie i-'iinirt Hole of Marketing i" the OrgafiLiaiion,' in inflections on rtre f:atures uf Marketing, ediicd byDo^oU R. Lehmannnnd foiheriQElocKtCambri^^ klAi Sfqriceitrig Science Irtsiltu», t!^]7), pp. 33-66, MichacI £, Porter. CompetitiMAdvantage: Creatingartd HtniaiiiiiijiSuperior ftttfirttt/tnee(NewWirk:Thi Etl-cfttss, 19S5). liclten Hteb«ier,T1ioinas[i> Kelly.HimlCtmries KVtieinan. ffwf Practices: Building Your ¡Justness with Customer-fyctsed Huhtrions iXl^n" Vort: Simon and sehusttt, tfiiis), fl- 1 Ifi turner and Champy. itrengirnvnnit the Cor;?or(iiion:A Muni/mu for buiiness Reivltition [MtwVül4¡: 1 farper Business» 1M)3), S. George Siiilk, "Cciqipetiiig on Capability: L'Ilc- New liitte^ of f:Lir|ioriie Strategy," Harvard Business fíd-ietr (Maren April 1^2):

üdKOh t' Slupiuj. V. Kiivturi lt;iE!j>au, and SutiEi J. SuíOÜfl, "Slaptc îîrtirscir ru un Order," ¡latiurtl Hniiiti-.es Rítícw (july-AMgusl 1W: 113^122. tO, Ton Ii. Kadenbach at>d linuglas K.íimidí, '¡'¡ti' WUchim af'tannr: Omtin^the High-PímfiHTnaiice Orgartftatafá Illusion: I lar,¿iuJ Buslntíj Mcluiiit f'n1^, i*]!!3); E rummer and Chanipy. Reengfneering tin- Corpomtton. lt. Midm.i Johnsen, "ProQtiiigHioni ü Fir^t-Piact* l^ociis, DrugSiw Ken is. lantuny 20. J(Hi3. p. ^S,

Myivn Migiu."The Golden Bule oí Business,' l'tiriune,

t:t. C. Chalad and Ciarj- Tlamel, "The Care domprtífnct'of the

Oflr^rirLinmi." Marfilf(¡ lituiness Refieti' [May-h ¡tú? lili»): 7F1-D], til. /Vían Cohen, "The Great Itncc,'' fortuneSntnil linsi/wf. Dueniber

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