Crilics of Nike ollen complain that its siioes cost almost nothing lo make yet cwl tfie consumer so much. True, Die raw materials and manufacturing costs involved in the making of a sneaker are relatively cheap, bui marketing liie product lo the consumer is expensive. Malcrials. labor, shaping, equipment, import dtJliss. and suppliers'1 costs generally total less than S25 a pair. Compensating its sales team, its distttoulors, iJs adminislralion, and its endorsers, as well as paying for advertising and Rj&D, adds £15 or so to the total. Mike sells i1s product to retailers to maKe a prclit of S7. The retailer therefore pays roughfy S47 to cut a pair of Hikes on the shelf. When the telailer's overhead itypicaliy S30 covering personnel, laise. and equipment] Is factored In atorig with ■ a SID prof¡1, |he shoe costs Hie consumer over SGQ.

A pair of Mike shoes

Salehoo Secrets and Tips

Salehoo Secrets and Tips

As with any web site, SaleHoo has a number of features that will help you in buying products from around the world. Once you have an account on SaleHoo, which only costs a one-time fee, you can establish up to twenty named searches for products. After that, any time those items become available, you’ll be alerted.

Get My Free Ebook

Post a comment