Pegasus" marketing mis ts comprised of the following approaches to pricing, distribution, advertising and promotion, and ctssiomer service.

a Pricing- This "'ill be based oit a per-product retail price, n Distribution, lit it ¡ally, Pegasus will I use a direct-to-consumer distribution model. Over lime, il will use retailers as we] I,

Advertising nud Promotion. Several different methods will be used for the advertising effort.

Customer Service. Pegasus will strive to achieve bent fini arked levels of customer care.

TABLE 4.1 Breakeven Analysis' Break-even Analysis: Monthly Units BtEgk-even Monthly Spies Break-even

Assumions: Average Per-Uni: Revenue Avérai PetlMVariPb's Cost Eslinnatetf Monthly Fixed Cost

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