Marketing Insight Mcommerce Opens Up

Opportunities for Marketers 475

Service Sector Channels 476 Channel-Design Decisions 476

Analyzing Customers' Desired Service Output Levels 476 Establishing Objectives and Constraints 477 identifying Major Channel Alternatives 477

MARKETING INSfGHT How Carmax is Transforming the Auto Business 479

Evaluating the Major Alternatives 481 Channel-Management Decisions 483 Selecting Channel Members 483 Training Channel Members 403 Motivating Channel Members 483 Evaluating Channel Members 485 Modifying Channel Arrangements 495 Channel Integration and Systems 486 Vertical Marketing Systems 486

1ARKET4NG MEMO Designing a Customer-Driven Distribution System 487

Horizontal Marketing Systems 488 Multichannel Marketing Systems 489 Conflict, Cooperation, and Competition 491 Types of Conflict and Competition 491 Causes of Channel Conflict 491 Managing Channel Conflict 492 Legal and Ethical Issues in Channel Relations 493 E-Commerce Marketing Practices 493 Pure-Click Companies 494

Salehoo Secrets and Tips

Salehoo Secrets and Tips

As with any web site, SaleHoo has a number of features that will help you in buying products from around the world. Once you have an account on SaleHoo, which only costs a one-time fee, you can establish up to twenty named searches for products. After that, any time those items become available, you’ll be alerted.

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