Marketing and Customer Value

Marketing involves satisfying consumers' needs and wants. The task of any business is to deliver customer value ai a profit. In a hypcrcompetitjve economy with increasingly rational buyers fated \vlth abundant choices, a company can win only by fine-tjbreingi the value delivery process and choosing, providing, and communicating superior value.

The Value Delivery Process

The traditional View of marketing is thai the firm makes something and then sells it (Figure 2,1 [a]). In litis view, marketing lakes place in ihe sccund half of the process, The company knows what k> make and the market will buy enough units to produce profits. Companies that subscribe to this view have the best chance of succeeding in economies marked by

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Salehoo Secrets and Tips

Salehoo Secrets and Tips

As with any web site, SaleHoo has a number of features that will help you in buying products from around the world. Once you have an account on SaleHoo, which only costs a one-time fee, you can establish up to twenty named searches for products. After that, any time those items become available, you’ll be alerted.

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