Market Summary

Pegasus possesses good Information about the market find knows a great deal about the common attributes of the most prized customer. This information will be leveraged to better understand who Is served, what their specific needs are, and how Pegaste can better communicate with them.

Target Markets

Recreational Fitness Speed I lackey list rente

2.1.1 Market Demographics

The profile for the typical Pegasus customer consists of the following geographic, demographic, and behavior factors:


.. Pegasus has no set geographic target area, fly leveraging the expansive reach of the I me met and multiple deliverv services, Pegasus can serve both domestic and i litem a-tiunal customers. a The totgl targeted population is 31 million usets,


There is an almost equal ratio between male and female users

Ages 13—16. with -1H percent clustering around ages 23-34, the recrear tunal users tend to cover the widest age range, including young users through active adults. The fitness users tend to be ages 20-40, I'he speed users tend to be in their late twenties and early thirties, The hockey players are

TA 5 L Ë 2,1 Tart^t Market Fceeeast
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