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Employee welcomes customers !o a Las Vegas WaMu bank; Washington Mutual prides iisali an being customer-friend y to ptay. The bank's format, known as its Occaslo™ style, which is Latin for "favor-

fable opportunity," is carefully designed to facilitate cross-selling of products. This

Is important, because when customers buy muftrple products, they are more likely to remain a customer of the bank and are far more profitable. After four years, the average customer who opens a free checking account and then purchases additional products has an exponential more profitable relationship with the bank, and this fs reflected in higher than average deposir, investment, consumer-loan, and mortgage-loan bank balances. This kind of growth has propelled the formerly unknown Seattle thrift bank into a $26$ billion major player in under a decade. "WaMu" is now the nation's largest thrift bant and the sixth-latest bank overall,1

As Washington Mutual's experience shows, successful marketers are the ones that fully satisfy their customers. In this chapter, we Spell out in detail the ways companies can go about winning customers and beating competitors. The answer lies largely in doing a better job of meeting or exceeding customer expectations.

Salehoo Secrets and Tips

Salehoo Secrets and Tips

As with any web site, SaleHoo has a number of features that will help you in buying products from around the world. Once you have an account on SaleHoo, which only costs a one-time fee, you can establish up to twenty named searches for products. After that, any time those items become available, you’ll be alerted.

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