Jel&lue Airways, founded in Mb1:,' York m 1535,. siqmiitantly raised customer expectations of low-fate carriers With its hraad new Airbus jets, comly leather seals, live satellite TV, tree wireless Internet access, and a consumerfriendly policy of never bumping a passenger, it iias inspred lots of low-fare/liiglvservice copiycats. Like pioneer Southwest, where JetBlue's CEO David tJeeleman tried out his wings, JeiBlue finds employees wlKr know hijW to keep customers coring back tie asks each person ho hires to lolio',1,' a tew corporate commandments known as Ihe Values, including salety. caring. integrity, lun, and passion. Even CEO Neeleman and the pilots get on Hum hands and knees to p ck trash out from between seals and scrub the restrocms to prep places lor (he nexl trip. The pitch-in prepping keeps turnaround time down, another reason more and more customers come to JetBlue. The proof is in the numbers: While almost every other airline is drowning in red ink, JetBlue 15 in the tilatk. In 20D! the airline putled in a St04 million pmlit on revenues ol $990 million. It now carries more ■ people from New York io Fort Lauderdale than any oilier ailine.15

A customer's decision to be loyal or 10 defect is the sum of many small encounters With the company. Consulting firm Foriigt Corporation says that In order for all these small encounters to add up to customer loyally, companies need to create a "branded customer experience." Mere is how San Francisco's Joie tie Vtvre chain does this.

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TiiS Söliim !on ad looks IS® g tot of oVtet tar ails. Iîu( buytoû a Sailen liai; unitiue adrartliines: no nagging ower pries, a 30-dty money-lack guirantee, and satesri&tfle on salary, ngt ponimlssJwi.

Salehoo Secrets and Tips

Salehoo Secrets and Tips

As with any web site, SaleHoo has a number of features that will help you in buying products from around the world. Once you have an account on SaleHoo, which only costs a one-time fee, you can establish up to twenty named searches for products. After that, any time those items become available, you’ll be alerted.

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