Gathering iNFORMATfOn And Scanning The Environment

Developing and implementing marketing plans involves a number of decisions. Making those decisions is both an art and 3 science- To provide insight into and inspiration for marketing decision making, companies must possess comprehensive, up-to-date information on macro trends as well as more micro effects particular to their business. Holistic marketers recognize that the marketing environment is constantly presenting new opportunities and threats, and they understand the importance of continuously monitoring and adapting to that environment.

Obeiity has officiiity been caifed an epidemic by the Centers for f Disease Control (CDC): 30 percent of U.S ridults are considered

- obese and its prevalence among kids age 6 to 11 has quadrupled since the 1970s. Obesity is caused by several factors—poor eating habits, rf lack of exercise, and sedentary lifestyles—hut there has been increased scrutiny of the $200 billion packaged-foods industry. Company responses have taken aW forms. Frito-Lay reformulated its entire line of chips and pretzel so that they had zero grams of trans fat. Nestle fias been footing for growth with nutritions fly enhanced products that cross food and pharmaceuticals, dubbed "phood." The company sells a breakfast bar called Nesvital containing carbohydrates that are absorbed quickly and make people feel full more qufdciy. Tbo low-carbohydrate craze drove the sates of products tike

Salehoo Secrets and Tips

Salehoo Secrets and Tips

As with any web site, SaleHoo has a number of features that will help you in buying products from around the world. Once you have an account on SaleHoo, which only costs a one-time fee, you can establish up to twenty named searches for products. After that, any time those items become available, you’ll be alerted.

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