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Trac : onal Organifiilion Versus Modern Ctiiiomei-Orienteil Compgry Onganizaliai

good middle managers. We have added cusioniersalnngthesides of Figure 5* I lb) to indicate mat managers at every level must lie personally involved in knowing, meeting and serving customer*.

Sptne com panics have been founded with the customcr-on-top business model and customer advocacy has been their strategy-—ami competitive advantage—all along, Online auction giant eliay inc., epitomizes this New World Order

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