F 1 Acknowledgments

John Dei gh ton, University 6i Chicago

Ralph Gaedcke, California Siate University, Sacramento

Dennis (.¡ensell. University Of Wisconsin. Milwaukee

David Georgoff, Florida Atlantic University

Hill Gray, Keller Graduate School of Management

A rim Jain,. State University of New York, Eluffalo lion Lcunun, linrry University

H, Ue Mai thews, Ohio State University

Paul McDevilt, University Of Illinois, Springfield

Kenneth R Mead; Central Connecticut State University

Mai)r Ann McGrath, Ijoynla University, Chicago

I ietiry Melzncr, Uriivefsily of Missouri, Kolla

Pat Mirrpiiy, University of Notre Dame

Jim Muttow, Drnry College

Nicholas Nugent, Boston College

Oociitl't] Out land, University of Texas, Austin

Albert Page, University of Illinois, Chicago

Hank Prudeii, Golden (.¡ate University

Christopher i'uto, Arizona Stale University

Scott Dt Roberts, Northern Arizona University

Robert Hoc, University of Wyoming

Alex Sharland, I lofstra University

Dean Siewers, Rochester institute of Technology

Michael SivetfSO, Brigham Voting University. Marriott School

Of, It. Venkatesh, University of Pittsburgh- Katy. Graduate School of Business

Greg Wood, Can is ins College

The talented staff at Prentice J la 11 deserves praise for their rule in shaping the twelfth edition. Our editors, Wendy Craven and Katie Stevens, offered excellent advice and direction for ihis new edition, U'e benefited greatly from the superb editorial help of leanniue Ciliotta, wliq again lent her considerable talents as a development editor to this edition. We thank Nancy Granthveih, who researched and updated the examples, as well as Debra E fefthkttwitz, who found the wonderful new ads, photos, and product il lust rat ions. U'e also want to acknowledge (he fine production work of Theresa l-csta, the creative design work of Janet Slowik, and the editorial assistance of RcIkcoq fern bo. U'e thank Melissa Fcllerano, William Mara, and Peter Sljell for their work 011 the supplements and media packages. U'e also lhank out marketing manager, Michelle O'Brien. And finally, thanks to Andrea Meyer for providing the new Marketing Spotlights feature.

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