Evaluating the Major Alternatives

Each channcl alternative needs lo be evaluated agalns! economic, control, and adaptive criteria*

Each channel alternative will produce a different level of sales and costs, Figure 15.4 show» how six different sales eh an nels stack up in terms of the value added per sale and the cost per transaction. For example, in selling industrial products costing between 52,00ft and $5,600, (he eo^L per transaction lia^ L>ecii estimated as S500 (field stiles).

High

¥i indirect" channels

Dixct marketing channels

Salehoo Secrets and Tips

Salehoo Secrets and Tips

As with any web site, SaleHoo has a number of features that will help you in buying products from around the world. Once you have an account on SaleHoo, which only costs a one-time fee, you can establish up to twenty named searches for products. After that, any time those items become available, you’ll be alerted.

Get My Free Ebook


Post a comment