Developing Marketing Strategies Aw Plans Chapter Z

15. George S. Day, "Tim Capabilities of Maflicr-DrLvcn ofj5flni7jdons,.f Jo i i ttia I of Market f(gc tob er 1994): :sh.. Hi. Pi'Of Internet and Americanlife Piujecr V^m-i.;

Nevcmbcr-Deceiiib« 2000. ] 7. Ka\Uilki Ifihlkubi), "A Mclhml oJ S(| LiiJuri' Analysis I or ! leveloping Product Concepts and lis Applications." litiroiteim Research Hi injL-tMflast: 174-175. ift. Jcmih Sanclite/Kodak Cuts Dividend Shifts Strategy," U>s Angeles

Times. ik-piuinhtT 2&. 2003. p. C3. lit. Susan Kuchiiiskas, "Tile Tae of Wow," A it week Magazines' Technology Marketing, June 20U3, |>. it).

20. Yuraaii J.Wind andtljay Mahajan with lifllmrt it. Gunlber, Caillvrgentx Marketing: Strategies for Reactiing the Nttv Hybrid OjiMiiflalViUpper SaddleHlver, NJ: Prentice Hall riTt, 2002].

21. Pout I Jruckcr. Management Ttisks. Responsibilities and Practices [MewYtirlc: Harper and Row, 1973), ch- 7.

22. Ralph A. Cliva. *ifow1terc in Hide," Marketing Ma na^L-mti 1t. juty/itjjsusl sum. pp. 4-l—lei.

23. Pae internet awl American Life Project Sareey, Novoftil^'f-Oecembra 20110.

24. Chuck Man in. Ml^rurr (New Vbrtt McGravr-Elilb 1399).

25. Ijl-jIi Nathans Spirts'Pimcy Goes t'dr t.irtm Lh." Chief ijecutiiv. October 2003. pp. 3!H2.

Jii. Jeffrey P. Rayportand Rernaid t- Pa^Ttr'-ki. e-coiFwitTCyfNewtork:

McGraw-Hill. 2001), p. 116. 27. Tilnian Kemmlur, Munikn kubitma. Hubert Mussli-whitc. and Rodney Prezeau. "E-Performance It—The Good, die Bad and iltc Merc.-])- AMrragc," .in exclusive to tnddnseytjaarterlyicoin, 20«i, '¿it. The same matrix can be expanded into nlkie-cells by adding modified productsand modified markets. SeeS, J. Johnson and Connad Inroiv "I Low to Organ iae for New Prr*lLii:is," livnrtrrt Business Bii iof (May-June (Da?): 49-62, 2\J. twimiaibiicks toiiis; Hqwanl Scbpltz, Pottr YvurHepn into it [NtwYork: Hyperion, Iiitt7); AndySciWH,"Jfot Starbucks loGa." Fortune, (Utyary 20, 20fl4. pp. 60-74,

30. I icn Goodman, "fJBC EMeryivhereT" San Francisco Chronicle. September 4.2003, p EJ.

31. onhitiiw Fredtwui, "Smart People, Stupid Choices," chief Executive, Augusltimber 2tH)2, pp. W-till.

32. "Husiness: Microsoft's Contradiction.' J:rtfi(*inrjf{jalUJaiy3l. 19961: R5-67: Andrew J. Glass, -Microsoft Pushes forward. mayfng to Win the Market," &ltmfa CoiislilulittiI. June 2<t. 1390, p. ¡>12.

33. Ben Elgin, "Yahoo! ActTtoo," JtusiiirssHM. ¡uriL-2, 2fl[Q, pp. 70-70, it. Daniel Howe, "Note tu DaimlvtChrysljco Ji'sNni a Small U'odd after All,Detroit News. May 19.1998, p. B4; tSill Vlastc. "Tlv.1 Pirst Global Car Colossus," ftKimsstVtefc May lit, IBM, pp. W-iS Pamela Harper, "Busliics? "Culture?1 nt War." Elect rat ucMetes. AugUSl3, I <19«. pp. 50. 55. is. DdU.~Vla5.lc and Bradley Stene- "Taken for a Hide," ftrfftrcf.fiVfrdt; Jtihe Ti, 2000: JeEfrev Bail iiihtl Sttm MlUcr,"DatmlcK^^sUir ts»'i Living Up to Its Ptomise," Wilt Street foumai. Inly 26.20(10; Eric Hfjjaly, "Daimler, Chrysler Still a Culture Uask" The (lobe ami Mall, January 30, 2001. :*<!. 1*L Jerome NfcCariliy, Basic Marketing; .1 Managerial Ajipmach,

]2ihed, {Homeivood, 1L: Irwin, 1HEIS}, 37. i.ici lA'ylte, "Dtilinefora Hencivablii Future." fail (.ainpany. May 20D3. pp. ^-Ifl.

34, J. H.StiocJnakcr, "Scenarlcj E'l^iniiiinj-: A la«! forStnitegJc Thiltking,* Siattn Mana^emefit Iteifieiv I Midler ]i!F>."i):

HiS. Philip Koder, Kotieron Mmkeling{U^\ York: Proe Press. 19&9).

40. lijtltr, Kg tier on Marketing

■11, Uric A. : mb. "Drawing; Glares and tlic lJ[]licc bin Nd Mariy tiuycre," New York Hates, August it, 2tl<)3, p Cli l:aith kcLiian. Is Scgwny Courts Anywlicre7" PrHineul-^Ht, January 2i; ^tlCKf, p. 12.

42. George Stalk. Philip r^icis, a ltd Lawcjico E Sfouiman,

"ConiptAiB Capaiiilities: Tiie New Ftules qf Corporate Strateny." Harvard /^.wid^i lieiwiv {March-April i!H)2); ri7-iis>.

■13- ¡{iini t>iaraii anii Mijel M. llcliy, Haery Business fya Qmivtit Business: Hot t'YoarCompattfCon Prosper Year after Year ¡New VnrkiTlmts Bt^iness, l^nideun llouse, isnxi].

•I I. M it Had II I'Htrtur. ComjietUiift Struiegy. J'cfhniijuesjbr Anatyziug hitltisn ii-.t uttci (jiiiifii'titurs [Neiv Vork: Tin; Piksl- Press, l9SO>.ch. 2.

■L.). Miehnd li- l^mcr. 'Wliar hSlrainj^'f Harvard Business Review (NiHeiiibur-liutCiiitn-T iFWfi): (>1-71!.

■t(5. i:nr scimr reading'on strategic aJliarcefi, see Peter Lorange and Inlian RooSj Strategic Mia p i rrc: liiriiiatuiii. ¡ntpfj^uciitatioii ntui i;'uiirrifVfPt(Cnml)riiJKt, MA: Ulacfcvtell, lyht2); Jordan IX Leuis, Partnerships for Profit: Structural}' and Managing. Strategic AlHtthcef t Nchv Vb rk: "i'he Hrev Press, 19»}; John R. Heutil&onainJ IVter It-kar Jr., Smart Allii/iit-i1-.;: A Pracllcrtl Crack at Refvaiahie SiiH*si (San Praocisco: Josscy-Bass, lifJS): Harvard¡iitsiness iti't'icic ijh strategic Alliances (Cambridge, MA: tlnruanl Dusineis

School Press, 2otl2|.

■17. Annnyingius, "Tnindj ii^ptvi: Looking far iIll' PhsimaLciitical-Diot^lutolag).1 Altlaiicc Grumes a Win-Win." itcithli and Medicine IVtek December 2S), 2003. p. 7Z&-

■I1S. Robin CcHiperandpobL-rt S. ¡¿¿pan, "Protii PrloritiL-s from AL-Lhiiy-tta^odCiiittOK,- 11afifitfttBusinessRii'ieu'Hay-lutie Iftillb I3f!-iari.

■39. HtpiiiTt S. Kaptan ami Djvfd li Morion. The litilcina-d Storecard: Translating Strategy into Actian i Llostoiu Harvard Husim-ss School PfL"S5, llJSIfii, AS a lotil fm monii(irin<; ^liiki'liulilor satj^fartifMi.

Thomas I. Peters aiul ¡iolKTt H.Vfatcnti&n lr.. In Search of ExtitllencK Lessoiti fr&ni Amerkn's Best-Run ( onijianies iNe^t Vork: Karprr Jill! Uniiv, !!!ft3J. pp. 9-1?.

Tit. luittnce 1-1. Ileal an<l Allan A. Kt'iinvJy, Corporate Cultures: lite ititi-i urn! Rituals ofGtrpontte Ufe flfU-ading, MA: AdJisoa-WcsJey, 1962); "CorporalG Gultiire," fiffii&iW'Mit, OctobLV 27, ItNit). []]■». I'lH-tiitl: Stanley M. tlavis. Managing Corporate Culture (Cambridge:, MA: iiallin^Lir, UJiMJ; John H ktHlcraiul lamts I. I lesketl. Cor/writ? Culture mut Performance (Ne^yVorfc l iic i'ree Pn-ss. 19921.

52. Nilill Noliria, U'iliiaril loycu. ami ISinct- Hobcrson, "U'llal ItL'ally Works," Harvard Badness RemtwOl. No. 7 (2003>: 42-3J.

53. Lai,vieiicc M Fislicr,"Witli :i McivSiiiLirt Suite. LotusCatclies lis HiviLln' Stieeess," NcivYwk Times, lune 11998. p. i>.

54. Sarah Pllison, "Kraft's Stzile Sirutejiy: landless Lxiensiotisof ilrtos, Cliips-Ahoyand Jell Brands Crentwl a Ne^^Piedtiet Void," WillSinvi fmtmtil. December IS, 21103. p (ii-

55. Marian BurkWcwal; J7li Marketing Plan: A ffiiihiU^tlUppci Saddle River. MP; ITcmice llall. 201)31.

66. [JiittiLk! It. Lclimann and Russell S.Winer, PnoiluaManagement, Srd.ed. (Unston: McGraw liill/lrwiri, 2flfii)r

57. Reproduced from Marian Burfc Wood. The Marketing P}u»'A Handhonk-. (Upper Saddle liieer. Ml; Prenticellall, 2003}

56. Rubbermaid, Annual&ti>orr, 1997.

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