Developing Marketing Strategies And Plans Chapter Z

Roods shortages where consumers ¡ire not fussy about quality. teatureSj or style—for exam-pi^ with basic staple guuds in developing markets,

I he traditional t'ieu' of the business process, however, will not work in economics where people face abundant choices. There, the "mass market" is actually splintering imo numerous micro markets, each with its own wants, perceptions, preferences, and buying criteria. The smart competitor must design and deliver offerings for well-defined Ittrget tnarkeis. This befief is at the core of tile new view of business processes, which places marketing at the beginning of planning. You can see this in action at your local mall. In the struck1 tu grow, retail chains are creating spinoffs diat appeal 10 ever-smaller mi cm markets:

Salehoo Secrets and Tips

Salehoo Secrets and Tips

As with any web site, SaleHoo has a number of features that will help you in buying products from around the world. Once you have an account on SaleHoo, which only costs a one-time fee, you can establish up to twenty named searches for products. After that, any time those items become available, you’ll be alerted.

Get My Free Ebook

Post a comment