Govs and leshiaas are also the perfect online consumer grou^i since thev spend up to 10 Times longer onticte Ihan The average Iniernet user, according to a recent Forrester Research study. It shouldn't be surprising, men, That the number-one American Web site To teach single men with household incomes ovef S75.Q00 is mi CNN sports, but The site pulls ifl big-name mamslrearn advertisers such as American Airlines, Viacom. Procter 5 Gamble, ilertersl Motors, arid IBM These smart marketers klWw that gays and lesbians are among the most brand-loyal of consumers, with Z7 percent more Hhety lo give their Cosiness to companies That target ENurn Specilically. That's why Gay coin s parent company. PlanetOutParlneri, has taken an gggres-sive approach toward advertisers with Tliis pilch: "The average miedle-class family spends over Si million to case a child through age 22. Some gay peopte have tads. Most don't. Where are mey spending thetr nutmeg?

Geographical Shifts in Population

This is a period of great migratory movements between and within countries. Forward-looking companies and entrepreneurs are taking advantage of the growth in immigrant populations and marketing their wares specifically to these new members oT ihe population.

Within cottniries, population move met)! also occurs as people migrate from rural to urbun areas, arttj then to suburban areas. Although die United states experienced a rural rebound ill the 1930s lis nqnmetropolitan counties attracted large numbers of urban refugees, the twvnty-first century saw urban markets grow more rapid|j again due to ;l higher birth rate, a lower dcaili raie, and rapid growth from foreign immigration,3'

Location makes a difference in goods ami service preferences. The movement to the Sunbelt stales has lessened the demand for warm clothing aiul borne heating equipment a tut increased the demand for air conditioning. Phase who live in large cities Such as New York, Chicago, ami Sail Pmnciseo account for most of the sales of expensive furs, perfumes, luggage, and works of tin. These cities also supipori ihe opera, ballet, and other ft) nits of oil -Hire, Americans living in ihe suburb* lead more casual lives, dtj more miutooi living, ;mcl have greater neighbor interaction, higher incomes, and younger families, Suburbanites buy vans, home workshop etiuipnu'ril. outdoor furniture, lawn and gardening tools, and outdoor gatheking information and scanning the environment

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