Building Customer Value Satisfaction and Loyalty

Managers who beliewe the customer ii the company's only true "profit center" consider the traditional organization chart in I'i^urc 5&a—pyramid wiih the president at the top, management in the middle, and front-line people and customers at (he bottom—obsolete. Successful marketing companies invert the chart (I'igure 5.1b). At the inp are customers; next in importance arc front-lino people who meet, serve, and satisfy customers: ntitler them are the middle managers, whose job is to support the front-line people so they can serve Customers welt mid at the base is top management, whose jnh is to hire and support

Salehoo Secrets and Tips

Salehoo Secrets and Tips

As with any web site, SaleHoo has a number of features that will help you in buying products from around the world. Once you have an account on SaleHoo, which only costs a one-time fee, you can establish up to twenty named searches for products. After that, any time those items become available, you’ll be alerted.

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