Applications

Marketing Debate Does Marketing Create or Satisfy Needs?

Marketing has often been defined in terms of satisfying customers' needs and wants, Critics, however, maintain ihat marketing goes beyond that arid creates needs and wants that did not exist before. According to these critics, marketers encourage consumers lo spend more money than they should on goods and services they really do not need.

Take a position: Maikeiing shapes (.<iri*un:er needs and wants versus Marketing merely refleels I he needs and wants of consumers.

Marketing Discussion

Consider the broad shifts in marketing. Are there any themes that emerge in til ese shifts? Can they be related to the major societal forces?Which force has contributed to which shift?

MARKETING SPOTLÎGHT

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