Applications

Marketing Debate Is Service Marketing Different from Product Marketing?

Some service marketers vehemently maintain i h at service marketing is fundamentally different from product marketing and ih<u different skills arc involved. Some traditional product m artel ers disagree, saying "gond marketing is good marketing."

Take a position: Product and service marketing are fundamentally different versus Product and service marketing are highly related.

Marketing Discussion

Colleges, universities, And other educational Instituí ions can be classified as service organizations. How can you apply the i na rket i hg prin cip I es developed in this cii ap t en o yo u r schiiol?

Do you have any advice ¡tsio how it could become a better service marketer?

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