Waste coverage, 313 Web films, 67-68 Webcasting, 498 Website, 490-492
Weekly newspapers, 413 Wheeler-Lea Amendment, 723, 724 Wide Area Information Server (WAIS), 487 Wireless communications, 508 Women, stereotyping of, 766-767 Women Against Pornography, 752 Word-of-mouth communication, 143 World Health Organization, 667 World Trade Organization, 679, 696 World Wide Web (WWW), 486, 487; see also Internet webcast listenership measurement, 386 website development/maintenance,
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Co-op Mailing means that two or more businesses share in the cost and distribution of a direct mail campaign. It's kind of like having you and another non-competing business split the cost of printing, assembling and mailing an advertising flyer to a shared same market base.