This chapter introduced you to the Internet and interactive media. It explained some of the objectives for these media and how they can be used in an IMC program.
The discussion of the Internet focused on understanding the key terms used in the industry,the objectives sought when using the Internet,and Internet communications strategies. In addition,the role of the Internet in an IMC program was discussed, with an explanation of how all the IMC program elements can be used with the Internet. Advantages of the
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Providing Knowledge is an Effective Means to Attract Potential Customers. The Internet Has Become an Unlimited Resource for Knowledge and Information and it is by Responding to This Need of Web Users That You Can Increase Your Business Sales, Advertising Revenue and Overall Profitability.