y data in Figure 10-5 show that people in the age groups 45-54, 35-44, and 25-34, respectively, are more likely to purchase cellular phones than those in the other age segments, as are those with a household income of $40,000 or more. Most occupation groups are users, though executives/managers and professionals are more likely to be. College graduates also have a high index. Depending on their overall strategy, mar-

Figure 10-5 Cellular phones purchased in the past year—MRI report

3.1% of all adults purchased a cellular phone in the past year. Of this group, women account for 51.1%; 36.4% graduated from college; 26.0% are age 25 to 34; and 15.1% have $50,000 to $59,999 household income. Members of this group are 62% more likely than average adults to have purchased a cellular phone in the past year.

Base: All adults

Population (QQQ) 5,863



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