R

RADAR (Radio's All-Dimension Audience

Research), 386 Radio Advertising Bureau, 378, 379 Radio Shack, 470

Rado, 59

Rae, Stephen, 170, 800

Raghubir, Priya, 557, 809

Ragu, 739

Ralph Lauren, 257

Ralston Purina, 738

Ramos, Roberto, 45

Ransdell, Joseph, 798

Rapaille, G. Clotaire, 132

Raphaelson, Joel, 272, 803

Rapp, Stan, 462, 807

Rapp Collins Worldwide, 94

798, 801 Ray-Ban, 451 Razorfish, 137 RC Cola, 543 RCA, 283

401, 402, 403, 475, 672, 687, 719 Real Networks, 300 Reckitt, 645 Recupero, Linda, 563 Red Bull, 103-104 Redbook, 315, 403, 532 Redken Laboratories, 76 Redstone, Sumner, 688-689 Reebok, 13, 40, 165, 166, 175, 363, 574, 589 Reed, J.D., 806 Reese's Pieces, 450, 452 Reeves, Dan, 737

Reeves, Rosser, 256-257, 260, 276, 803

Regal Cinema, 449

Reibstein, David J., 615, 796, 819

Reid, Leonard N., 800

Reidenback, Erick, 799

Reinhard, Keith, 750, 813

Renault, 660

Reputation Institute, 587

Research Systems Corp., 186

Resnik, Allan S., 818

Restaurant Business, 395

Restoration Hardware, 463

Retail Alliance, 574

Retsky, Maxine Lans, 815, 816

Reyes, Sonia, 613

Reynolds, Thomas J., 811

RHI Entertainment Inc., 363 Rice, Faye, 795 Rice, Jerry, 178

Richard Manville Research, 446

Richards, Jeff I., 818

Richardson, Jack, 804

Ricoh Corp., 105, 293

796, 803 Ries, Laura, 563, 565 Rigg, Cynthia, 809 Riney, Hal, 259 Ripken, Cal, Jr., 178, 417 Ripley, M. Louise, 76, 796 Ritchie, Guy, 68 R.J. Reynolds, 89, 281, 659 RJR Nabisco, 399, 537, 588 Road & Track, 112-113, 314, 315 Robb Report, 455

Robert Wood Johnson Foundation, 622

Robertson, Thomas S., 798, 817

Robinson, William A., 809

Rockport, 76, 567

Rodale Inc., 397

Rodman, Dennis, 165, 175

Rodman, Yank, 800

Rogaine, 107

Rogers, Everett M., 798

Rogers, Martha, 115, 602, 795 Rolex, 141

410, 736 Rolling Stones, 288, 691 Rolls-Royce, 764 Romer, Daniel, 803 Roper ASW, 675, 766 Roper Starch Worldwide, 408, 641 Rose, Frank, 814 Rose, Josh, 97 Rose, Matthew, 806, 813 Rose, Pete, 165, 166 Rose, Randall L., 815 Rosie, 403

Roslow Research Group, 140

Rossi, Dom, 805

Rossignol, 394

Rossiter, John R., 817

Rotfeld, Herbert, 185, 801, 815

Rothschild, Michael L., 126, 797, 804

Rowlands, Penelope, 813

Royal Crown Cola, 51

Rubel, Chad, 807

Rudelius, William, 44, 795, 796, 797, 816

Ruelle, Russell, 811

Ruido Group, 45

Ruskin, Gary, 452, 750, 763-764

Russell, Cristel, 377, 805

Russo, J. Edward, 817

Rutigliano, Anthony, 813

Ryan, Meg, 170

Ryan, Nolan, 175, 178

Ryan Partnership, 521

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