Promotional Program Situation Analysis

After the overall marketing plan is reviewed, the next step in developing a promotional plan is to conduct the situation analysis. In the IMC program, the situation analysis focuses on the factors that influence or are relevant to the development of a promotional strategy. Like the overall marketing situation analysis, the promotional program situation analysis includes both an internal and an external analysis.

Internal Analysis The internal analysis assesses relevant areas involving the product/service offering and the firm itself. The capabilities of the firm and its ability to develop and implement a successful promotional program, the organization of the promotional department, and the successes and failures of past programs should be reviewed. The analysis should study the relative advantages and disadvantages of

Direct Mail Secrets Exposed

Direct Mail Secrets Exposed

This audio and guide will help you know everything about How To Profit Wildly In The Direct Mail Industry.

Get My Free Ebook


  • Jennifer
    What is the internal analysis in promotional program situation?
    4 years ago
  • elias
    What is promotional program situarion analysis?
    4 years ago
  • Teagan Robertson
    What is sizuational analysis of promotional program?
    1 year ago
    What is the situational analysis of promotional progeram?
    1 year ago
  • Annett
    What is promotional programme situation?
    2 months ago

Post a comment