Postpurchase Evaluation

The consumer decision process does not end with the purchase. After using the product or service, the consumer compares the level of performance with expectations and is either satisfied or dissatisfied. Satisfaction occurs when the consumer's expectations

Belch: Advertising and II. Integrated Marketing 4. Perspectives on © The McGraw-Hill

Promotion, Sixth Edition Program Situation Analysis Consumer Behavior Companies, 2003

Figure 4-5 Faithful or fickle? Percentage of users of these products who are loyal to one brand Cigarettes 71%

Mayonnaise

Toothpaste

Coffee

Headache remedy

Film

Laundry detergent

Beer

Automobile

Gasoline

Underwear

Television

Tires

Blue jeans

Batteries

Athletic shoes

Canned vegetables

Was this article helpful?

0 0
Direct Mail Secrets Exposed

Direct Mail Secrets Exposed

This audio and guide will help you know everything about How To Profit Wildly In The Direct Mail Industry.

Get My Free Ebook


Post a comment