P

Pacific Sunwear, 106 Packard, Vance, 749 Palda, Kristian S., 802 Palm, 563

Palmeiro, Rafiel, 737

Palmer, Arnold, 175, 590

Pampers, 110, 658

Panasonic, 119

Pannill, Shelly, 812

Papa John's, 726, 727-728

Paper, 266

Parade, 305, 414

Paramount Pictures, 456

Paramount Television Groups, 363

Parenting Magazine, 403, 612

Parents, 403, 719

Parker Pen, 671, 678

Parloff, Roger, 814

Parmalat USA, 574

Parmar, Arundhati, 676, 813

Parpis, Eleftheria, 84, 277, 804

Partnership for a Drug Free America, 582,

772, 773 PartyLite Gifts, 479 Pascual, Aixa M., 360 Passikoff, Robert, 193 Pastore, Michael, 808 Patti, 224

Patti, Charles H., 802 Patton, Phil, 133 Paul, Pamela, 806 Paul Mitchell, 107 Pavlov, Ivan P., 123, 797 Pawlosky, Mark, 815

PayDay, 185 PC Flowers, 301 Pearsall, Jed, 589 Pechmann, Cornelia, 800 Peckham, James O., 226, 802 Pedrick, James H., 804 Peebles, Dean M., 812 Peers, Martin, 805 Pells, Richard, 665 Pendleton, Jennifer, 802 Pennzoil-Quaker State Co., 259, 260 Penteado, Claudia, 689, 812 Penthouse, 585-586 People, 393, 406, 411, 736 People Weekly, 394, 403 PeopleSoft, 602

Pepitone, Berkshire, Piaget Worldwide, 615 Pepitone, James S., 615 Pepper, Don, 602, 795, 810 PepsiCo, 17, 42, 51, 90, 120, 175, 184, 185, 186, 223, 237, 256, 271, 287, 302, 352, 448, 453, 458, 485, 495, 498, 499, 511-512, 523-524, 539, 625, 646, 657, 659, 660, 674, 675, 687, 763, 775 Pepsodent, 664-665 Pepto-Bismol, 114 Percy, Larry, 799 Perdue Farms, Inc., 524 Perez, Evan, 525 Performance Research, 589, 651 Perot, Ross, 137 Perrier, 694 Perrin, Jane, 658 Pessemier, Edgar A., 797 Petco, 470

Peter, J. Paul, 117, 119, 796, 797 Petersen, Andrea, 816 Peterson, Will, 178 Peterson Milla Hooks, 84 Pets.com, 276 PetsMart, 470 Petty, Richard, 158, 799 Peugot, 477

Pham, Alex, 197, 650

Pham, Michel Tuan, 811

Philadelphia, 396

Philadelphia Phillies, 457

536-537, 539, 586, 657, 659, 736 Philips Electronics, 37, 156, 178-179, 432, 660 Phillips, Lynn, 799 Phillips, W.E., 813 Phillips Beverage Co., 756-757 Phillips Petroleum, 585 Phoenix Satellite Television Co., 689 Piagio U.S.A., 13 Pilgrim's Pride, 575

Pinkleton, Bruce E., 801

Pitofsky, Robert, 734, 744

Pitt, Brad, 170

Pitts, Robert, 799

727-728, 763 Playboy, 396, 403 Plummer, Joseph T., 813 PNB, 589 Poindexter, J., 799

Point of Purchase Advertising Institute

(POPAI), 437, 439, 550 PointCast, 495 Polaroid, 247, 254-255 Pollack, Judann, 815 Pollay, Richard, 765, 817 Pollock, Ted, 608-609 Poltrack, David, 300 Pomice, Eva, 804

Pontiac, 498, 576 Pony, 166

Popular Science, 407

Porter, Eduardo, 360

Porter Novelli, 63

Post Cereal, 199

Pottery Barn, 452, 474

Potts, Leanne, 817

Powder, 394

Power Rangers, 434

Powerade, 51, 54

PowerBar, 173, 176

PR Data Systems, 453

Prabhaker, Parul R., 805

Prego, 739

Premiere Radio Network, 383 Prentice, R.M., 808 President, 686 Preston, Ivan, 725, 815 Prevention, 403 Priceline.com, 276 Prime Image Co., 382 Princess Cruises, 63 Princeton Video Image, 457 Printers Ink, 740

Procter & Gamble, 17, 46, 72, 73, 74, 75, 88, 103, 132, 198, 211, 230, 237, 241, 257, 278-279, 291, 301, 302, 310, 352, 363, 376, 393, 425, 431, 485, 511, 513, 529, 530, 534, 535, 549-550, 568, 585, 588, 592, 637, 645, 650, 657, 660, 661, 663, 666, 679, 688, 716, 770, 775 Profile Bread, 732 Progressive Farmer, 394 Progressive Grocer, 395 Progresso, 119 Promedia, 456 Promo, 588

Promotion Decisions, Inc., 516, 649 Provident Bank, 574 Providian Financial, 586 Proximity Worldwide, 94 Pruzman, Todd, 818 PS Productions, 651 PSA Peugeot Citroen, 661 PSINet, 589

Psychic Readers Network, Inc., 482 Public Citizen's Health Research Group, 737 Public Relations News, 564 Publicis Groupe, 78, 156, 694-695 Publicis U.S.A., 77

Publishers Clearing House, 411, 475, 741

Puck, Wolfgang, 437

Pulley, Brett, 689

Purex, 621

Purina, 470

Pursell, Chris, 805

Puto, Christopher, 270, 803

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