O

O"

Fixed cost of advertising

Fixed cost of advertising

Marginal Analysis Belch

A = Advertising/promotions expenditures Mf(A) = Gross margin

Advertising/ promotions ($)

A = Advertising/promotions expenditures Mf(A) = Gross margin

Advertising/ promotions ($)

Figure 7-9 Marginal analysis

Belch: Advertising and I IV. Objectives and I 7. Establishing Objectives I I © The McGraw-Hill

Promotion, Sixth Edition Budgeting for Integrated and Budgeting for the Companies, 2003

Marketing Promotional Program Communications Programs

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Advertising With Circulars

Advertising With Circulars

Co-op Mailing means that two or more businesses share in the cost and distribution of a direct mail campaign. It's kind of like having you and another non-competing business split the cost of printing, assembling and mailing an advertising flyer to a shared same market base.

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