Exhibit 11-2 Court TV promotes its ability to reach an important demographic segment
With the growth of cable TV, advertisers refine their coverage further by appealing to groups with specific interests such as sports, news, history, the arts, or music, as well as specific demographic groups. Exhibit 11-2 shows an ad promoting Court TV and its ability to reach the 18-to-49 market.
Advertisers can also adjust their media strategies to take advantage of different geographic markets through local or spot ads in specific market areas. Ads can be scheduled to run repeatedly or to take advantage of special occasions. For example, companies such as Anheuser-Busch and Gillette are often major sponsors during baseball's World Series, which allows them to advertise heavily to men who constitute the primary market for their products.
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Since World War II, there has been a tremendous change in the makeup and direction of kid baseball, as it is called. Adults, showing an unprecedented interest in the activity, have initiated and developed programs in thousands of towns across the United States programs that providebr wholesome recreation for millions of youngsters and are often a source of pride and joy to the community in which they exist.