Exhibit 22-20 Advertising is very important to companies such as Daewoo Motor America as it enters the U.S. market
Exhibit 22-21 This ad refutes the argument that reducing advertising expenditures will lead to lower prices
Exhibit 22-20 shows an ad for the company's flagship Leganza model, which is positioned as offering "affordable luxury."
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Co-op Mailing means that two or more businesses share in the cost and distribution of a direct mail campaign. It's kind of like having you and another non-competing business split the cost of printing, assembling and mailing an advertising flyer to a shared same market base.