Info

Figure 10-18 Who's still there to watch the ads?

How many viewers actually watch a commercial? R. D. Percy & Co. reports that its advanced people meters, equipped with heat sensors that detect viewers present, indicate that spots retain, on average, 82 percent of the average-minute ratings for the quarter hour. During early morning news programs, "commercial efficiency" (as Percy calls it) is lower because so many people are bustling about, out of the room (blue), but the rate rises at night.

A. Efficiency of Spots during News Programming B. Efficiency of Spots during Sports Programming

Was this article helpful?

0 0
The Accidental Blogging Millionaires

The Accidental Blogging Millionaires

Get Inspired By The Most Popular Bloggers Online! If You Want To Skyrocket Your Success With Business And Improve Your Overall Life You Need To Have A Look At The Accidental Blogging Millionaires! Business can be a fight, particularly when you’re trying to establish one online and like all fights, to succeed you must find the winning techniques and apply them.

Get My Free Ebook


Post a comment