Info

2003 Advertising budget (100,000 x $1)

$100,000

Belch: Advertising and IV. Objectives and 7. Establishing Objectives © The McGraw-Hill

Promotion, Sixth Edition Budgeting for Integrated and Budgeting for the Companies, 2003

Marketing Promotional Program Communications Programs

Figure 7-15 2001 advertising-to-sales ratios for the 200 largest ad-spending industries

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