2003 Advertising budget (100,000 x $1)
Belch: Advertising and IV. Objectives and 7. Establishing Objectives © The McGraw-Hill
Promotion, Sixth Edition Budgeting for Integrated and Budgeting for the Companies, 2003
Marketing Promotional Program Communications Programs
Figure 7-15 2001 advertising-to-sales ratios for the 200 largest ad-spending industries
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Co-op Mailing means that two or more businesses share in the cost and distribution of a direct mail campaign. It's kind of like having you and another non-competing business split the cost of printing, assembling and mailing an advertising flyer to a shared same market base.