Info

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Internet advertising (not e-mail) 9.9%

Offline broadcast advertising

13.2%

E-Mail 24.3%

Figure 7-23 U.S. marketing budgets, by marketing vehicle, 2001 and 2002 (as percent of overall budget)

Figure 7-23 U.S. marketing budgets, by marketing vehicle, 2001 and 2002 (as percent of overall budget)

Belch: Advertising and I IV. Objectives and I 7. Establishing Objectives I I © The McGraw-Hill

Promotion, Sixth Edition Budgeting for Integrated and Budgeting for the Companies, 2003

Marketing Promotional Program Communications Programs

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Destroying Adwords

Destroying Adwords

Adwords or Pay Per Click advertising is essentially the 21st century equivalent of direct marketing, allowing advertisers to test ideas in hours rather than months. Learn more about Google Adwords and PPC advertising.

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