Decentralized Management
Figure B-B A
decentralized brand management system
- Ad agency
Figure 3-4 A Procter & Gamble division, using the category management system
Figure 3-4 A Procter & Gamble division, using the category management system
Advertising managers (Each category manager will have one or more advertising managers reporting to him or her for each specific brand, e.g., Tide advertising manager, Cheer advertising manager.)
Associate advertising managers
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