Decentralized Management

Figure B-B A

decentralized brand management system

Decentralized Brand Management System
Ad agency

Figure 3-4 A Procter & Gamble division, using the category management system

Figure 3-4 A Procter & Gamble division, using the category management system

Category Management

Advertising managers (Each category manager will have one or more advertising managers reporting to him or her for each specific brand, e.g., Tide advertising manager, Cheer advertising manager.)

Associate advertising managers

Better Business Planning

Better Business Planning

A business plan is an essential document for anyone commencing a new business, already in business and critical for anyone seeking funding from a venture capitalist. The business plan needs to be comprehensive, well thought and should contain sound business reasons. You can get all the info you need here.

Get My Free Ebook


Post a comment