Decentralized Management

Figure B-B A

decentralized brand management system

Decentralized Brand Management System
Ad agency

Figure 3-4 A Procter & Gamble division, using the category management system

Figure 3-4 A Procter & Gamble division, using the category management system

Category Management

Advertising managers (Each category manager will have one or more advertising managers reporting to him or her for each specific brand, e.g., Tide advertising manager, Cheer advertising manager.)

Associate advertising managers

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