Decentralized Management

Figure B-B A

decentralized brand management system

Decentralized Brand Management System
Ad agency

Figure 3-4 A Procter & Gamble division, using the category management system

Figure 3-4 A Procter & Gamble division, using the category management system

Category Management

Advertising managers (Each category manager will have one or more advertising managers reporting to him or her for each specific brand, e.g., Tide advertising manager, Cheer advertising manager.)

Associate advertising managers

Business Brains

Business Brains

To Build Your Business It Is Crucial That You Have The Correct Info And Tools And Learn How To Build A Correct Business Plan! This is one area you must pay attention to… There are many areas of a business plan that you may not know about but need to know about. For instance... you may have no idea about an executive summary.

Get My Free Ebook


Post a comment