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Figure 11-4 Common television dayparts

Spot Announcements As discussed earlier, spot announcements are bought from the local stations and generally appear during time periods adjacent to network programs (hence the term adjacencies), rather than within them. Spot announcements are most often used by purely local advertisers but are also bought by companies with no network schedule (because of spotty or limited distribution) and by large advertisers that use both network and spot advertising.

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