Info

Magazine circulation

4,000,000

Circulation to target market

65% (2,600,000)

Cost per page

$202,000

4,000,000

$50.5

CPM (actual target audience)

2,600,000

Scenario B: Underestimation

of Efficiency

Target market

All age groups, male and female

Magazine circulation

4,000,000

Cost per page

$202,000

Pass-along rate

3* (33% of households)

Circulation + 3(1,320,000) 7,960,000

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Radio Advertising

Radio Advertising

When you think of mail order, you probably think in terms of advertising in the magazines and newspapers, possibly even direct mail. These are the standard and accepted advertising forms of getting orders by mail.

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