Info

Magazine circulation

4,000,000

Circulation to target market

65% (2,600,000)

Cost per page

$202,000

4,000,000

$50.5

CPM (actual target audience)

2,600,000

Scenario B: Underestimation

of Efficiency

Target market

All age groups, male and female

Magazine circulation

4,000,000

Cost per page

$202,000

Pass-along rate

3* (33% of households)

Circulation + 3(1,320,000) 7,960,000

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