Belch: Advertising and I VII. Special Topics and I 22. Evaluating the Social, I I © The McGraw-Hill
Promotion, Sixth Edition Perspectives Ethical, & Economic Companies, 2003
Aspects of Advtising & Promotion
Exhibit 22-17 This ad campaign for the Boys & Girls Clubs is an example of the pro bono work often done by advertising agencies for nonprofit organizations
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Co-op Mailing means that two or more businesses share in the cost and distribution of a direct mail campaign. It's kind of like having you and another non-competing business split the cost of printing, assembling and mailing an advertising flyer to a shared same market base.