Belch: Advertising and I VII. Special Topics and I 22. Evaluating the Social, I I © The McGraw-Hill
Promotion, Sixth Edition Perspectives Ethical, & Economic Companies, 2003
Aspects of Advtising & Promotion
Exhibit 22-17 This ad campaign for the Boys & Girls Clubs is an example of the pro bono work often done by advertising agencies for nonprofit organizations
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What you need to know about… Project Management Made Easy! Project management consists of more than just a large building project and can encompass small projects as well. No matter what the size of your project, you need to have some sort of project management. How you manage your project has everything to do with its outcome.