Belch: Advertising and I II. Integrated Marketing I 4. Perspectives on I I © The McGraw-Hill

Promotion, Sixth Edition Program Situation Analysis Consumer Behavior Companies, 2003

Exhibit 4-19 Ads targeted to subcultures have direct implications for advertising. Marketing researchers monitor these changes and their impact on the ways companies market their products and services.

While marketers recognize that culture exerts a demonstrable influence on consumers, they often find it difficult to respond to cultural differences in different markets. The subtleties of various cultures are often difficult to understand and appreciate, but marketers must understand the cultural context in which consumer purchase decisions are made and adapt their advertising and promotional programs accordingly.

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How to Sell Digital Products on Craigslist

How to Sell Digital Products on Craigslist

Craigslist has come a long way since it started out back in 1995, and continues to thrive today despite competition from sites like Gumtree and eBay.

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