Exhibit 9-26 Apple's famous "1984" commercial almost never made it to television be careful not to reject viable creative approaches or accept ideas that will result in inferior advertising. However, personnel on the client side can use the guidelines discussed next to judge the efficacy of creative approaches suggested by the agency.
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Co-op Mailing means that two or more businesses share in the cost and distribution of a direct mail campaign. It's kind of like having you and another non-competing business split the cost of printing, assembling and mailing an advertising flyer to a shared same market base.