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Exhibit 9-26 Apple's famous "1984" commercial almost never made it to television be careful not to reject viable creative approaches or accept ideas that will result in inferior advertising. However, personnel on the client side can use the guidelines discussed next to judge the efficacy of creative approaches suggested by the agency.

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Classified Marketing Secrets

Classified Marketing Secrets

This sweet little campaign raked in 161 subscribers and 1350 in revenue, all for less than 25! Wanna know my secret? I want to level with you right here, right now. I'm really super lazy! No, seriously! I don't like putting out more effort than I absolutely have to! I've been just getting by for most of my life and in all honesty, it hasn't got me anywhere until recently. Very, very recently.

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