Info

Figure 20-2 Forces in the international marketing environment

International Marketing and Promotions Decisions

Demographic environment

• Size of population

• Number of households

• Household size

• Age distribution

• Occupation distribution

• Education levels

• Employment rate

• Income levels

Political/legal environment

• Government policies

• Laws and regulations

• Political stability

• Nationalism

• Attitudes toward multinational companies

Was this article helpful?

0 0
Project Management Made Easy

Project Management Made Easy

What you need to know about… Project Management Made Easy! Project management consists of more than just a large building project and can encompass small projects as well. No matter what the size of your project, you need to have some sort of project management. How you manage your project has everything to do with its outcome.

Get My Free Ebook


Post a comment