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Some advertising experts argue that for an ad campaign to be effective it must contain a big idea that attracts the consumer's attention, gets a reaction, and sets the advertiser's product or service apart from the competition's. Well-known adman John O'Toole describes the big idea as "that flash of insight that synthesizes the purpose of the strategy, joins the product benefit with consumer desire in a fresh, involving way, brings the subject to life, and makes the reader or audience stop, look, and listen."28

Ebay Cash Insider

Ebay Cash Insider

I refined my information, added notes as things came up and took out old or outdated information. Each time I discovered a new little tip or trick as I was making money with EBay, I added that information. Today, I bring home anywhere from 500 to 2000 each week with EBay. Thats not too shabby for someone who was just a year ago afraid to even purchase something from the site.

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