Info

Note: Figures are averages for first six months of 2002 based on Audit Bureau of Circulation statements. Source: Magazine Publishers of America, fact sheet, www.magazine.org.

Note: Figures are averages for first six months of 2002 based on Audit Bureau of Circulation statements. Source: Magazine Publishers of America, fact sheet, www.magazine.org.

lifestyle trends. space is sold at IKEA stores, and on newsstands, throughout North America. Custom-published magazines have also become very popular among tobacco companies, such as Philip Morris, which direct-mail them to their customer base.13 IMC Perspective 12-2 discusses how a number of companies are now publishing "admazines" to better communicate with their customers.

Clutter is not as serious an issue for the print media as for radio or TV, since consumers tend to be more receptive and tolerant of print advertising. They can also control their exposure to a magazine ad simply by turning the page.

Was this article helpful?

0 0
Advertising With Circulars

Advertising With Circulars

Co-op Mailing means that two or more businesses share in the cost and distribution of a direct mail campaign. It's kind of like having you and another non-competing business split the cost of printing, assembling and mailing an advertising flyer to a shared same market base.

Get My Free Ebook


Post a comment