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Chapter Objectives

To explain how advertising time is purchased for the broadcast media, how audiences are measured, and how rates are determined.

Chapter Objectives

1. To examine the structure of the television and radio industries and the role of each medium in the advertising program.

2. To consider the advantages and limitations of TV and radio as advertising media.

To explain how advertising time is purchased for the broadcast media, how audiences are measured, and how rates are determined.

4. To consider future trends in TV and radio and how they will influence the use of these media in advertising.

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Advertising With Circulars

Advertising With Circulars

Co-op Mailing means that two or more businesses share in the cost and distribution of a direct mail campaign. It's kind of like having you and another non-competing business split the cost of printing, assembling and mailing an advertising flyer to a shared same market base.

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