for established brand trade support, 545 everyday low pricing (EDLP) and,
549-550 incentives, 546-547 for new product distribution, 544-545 objectives, 544-546 planograms, 551
point-of-purchase materials, 550-551 promotional allowances, 547 slotting allowances, 547-549, 742 targeted to reseller salespeople, 547 trade allowances, 547-550, 742 trade shows, 445, 551 types of, 546-554 Traffic department, 82 Transformational ads, 270-272 Transit advertising, 440-443 advantages/disadvantages, 442 audience measurement, 443 inside cards, 441 outside posters, 441 terminal posters, 441 Two-sided message, 181 Two-step approach, 471
Was this article helpful?
The revenue is in the list. Youve likely heard that previously correct? Well, thats not precisely true. Not the complete truth anyhow. The greatest obstacle you face and have to defeat when you publish a ezine or put any free or paid info out there's the fact that individuals have gotten used to receiving junk from your rivals disguised as helpful free or paid info.