Info

Ad clicks

Number of times users click on an ad banner.

Ad click rate

Often referred to as "click-through," the percentage of ad views that result in an ad click.

Ad views (impressions)

Number of times an ad banner is downloaded (and presumably seen by viewers).

Banner

An ad on a Web page that may be "hot-linked" to the advertiser's site.

Button

An advertisement smaller than a traditional banner ad. Buttons are usually square in shape and located down the left or right side of the site; sometimes referred to as "tiles."

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