Ad clicks

Number of times users click on an ad banner.

Ad click rate

Often referred to as "click-through," the percentage of ad views that result in an ad click.

Ad views (impressions)

Number of times an ad banner is downloaded (and presumably seen by viewers).


An ad on a Web page that may be "hot-linked" to the advertiser's site.


An advertisement smaller than a traditional banner ad. Buttons are usually square in shape and located down the left or right side of the site; sometimes referred to as "tiles."

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