Info

"O

"O

Country

On-Pack Premiums

On-Pack Coupons

In-Pack Premiums

In-Pack Coupons

Near-Pack Premiums

Holland

Legal

Legal

Legal

Legal

Legal

Hungary

Not in use.

Not in use.

Not in use.

Not in use.

Not in use.

Ireland

Legal

Legal

Legal

Legal

Legal

Israel

Legal

Legal, but not popular.

Legal

Legal, but not popular.

Legal

Italy

Legal, 20% tax on prize value. Government notification required.

Legal

Legal, 20% tax on prize value. Government notification required.

Legal, but cross coupons not permitted; 20% tax on redeemed value.

Legal, 20% tax on prize value. Government notification required.

Japan

Legal, but very strict restrictions apply.

Legal

Legal, but very strict restrictions apply.

Legal

Not in use.

Malaysia

Legal

Legal

Legal, must comply with safety requirements.

Legal

Legal

Mexico

Legal

Legal

Legal

Legal

Legal

New Zealand

Legal

Legal

Legal

Legal

Legal

Poland

Legal

Legal, not in use.

Legal

Legal, not in use.

Legal

Singapore

Legal

Legal

Legal

Legal

Legal

Spain

Legal, some restrictions.

Legal, you need permission from data protection agency.

Legal, some restrictions.

Legal, you need permission from data protection agency.

Legal, some restrictions.

Sweden

Legal

Legal

Legal

Legal

Legal

United States

Legal, with restrictions on alcohol, tobacco, drugs. Premium must be appropriate to targeted age group. Certain restrictions apply to premiums directed to children.

Legal, but all material terms must be disclosed. There must be a minimum six month redemption period.

Legal, with restrictions on alcohol, tobacco, drugs. Premium must be appropriate to targeted age group. Certain restrictions apply to premiums directed to children.

Legal, but all material terms must be disclosed. There must be a minimum six month redemption period.

Legal

Venezuela

Legal, must register with the government.

Not in use.

Legal, some sanitary restrictions with food. Must register with the government.

Not in use.

Legal, some restrictions with food. Must register with the government.

Self-Liquid. Premiums

Bonus Packs

Free in the Mail

Continuity/ Loyalty

Phone Cards

Freq. Shop. Cards

Legal

Legal

Legal

Legal, with some restrictions. Must conform with the Privacy Law.

Legal

Legal

Illegal

Not in use.

Legal, except pharmaceuticals, tobacco, alcohol, weapons or explosives.

Not in use.

Legal for use as a surface for advertising, very popular. If used as a credit card, many restrictions.

Legal, not very popular.

Legal

Legal

Legal

Legal

Legal

Legal

Legal

Legal

Legal

Legal

Legal, but not popular.

Legal

Legal, but price of purchase must be more than price of base product alone.

Legal

Legal

Legal, 20% tax on prize value. Government notification required.

Legal, 20% tax on prize value. Government notification required.

Legal, 20% tax on prize value. Government notification required.

Legal, but very strict restrictions apply.

Legal, but very strict restrictions apply.

Legal

Legal, but very strict restrictions apply.

Legal

Legal, but very strict restrictions apply.

Legal

Legal

Legal

Legal

Legal

Legal

Legal

Legal

Legal

Legal

Legal

Legal

Legal

Legal

Legal

Legal

Legal

Legal

Legal

Legal

Not in use.

Legal

Not in use.

Legal

Legal

Legal

Legal

Legal

Legal

Legal

Legal

Legal, some restrictions.

Legal

Legal, you must register database with data protection agency.

Legal

Legal, you must register database with data protection agency.

Legal

Legal

Legal

Legal

Legal

Legal

Legal

Legal

Legal, unordered merchandise considered free gift.

Legal, but all items and conditions must be clearly disclosed and consumer expressly consents to join plan.

Legal, cannot be used to change customers' long distance service without written authorization.

Legal

Legal, some restrictions with food. Must register with the government.

Legal, some restrictions with food. Must register with the government.

Legal, but not very common. Some restrictions when with food. Must register with the government.

____

Chapter Objectives

1. To examine how advertising is regulated, including the role and function of various regulatory agencies.

3. To consider how advertising is regulated by federal and state government agencies, including the Federal Trade Commission.

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Advertising With Circulars

Advertising With Circulars

Co-op Mailing means that two or more businesses share in the cost and distribution of a direct mail campaign. It's kind of like having you and another non-competing business split the cost of printing, assembling and mailing an advertising flyer to a shared same market base.

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