Source: Interbrand Corp., J.P. Morgan Chase & Co.
Advertising investments undeniably help build a brand. The American Advertising Federation reminds companies of this through its Great Brands campaign. The parent companies of these brands gave unprecedented permission to modify their logos for use in this campaign.
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Co-op Mailing means that two or more businesses share in the cost and distribution of a direct mail campaign. It's kind of like having you and another non-competing business split the cost of printing, assembling and mailing an advertising flyer to a shared same market base.