Belch: Advertising and I VII. Special Topics and I 22. Evaluating the Social, I I © The McGraw-Hill
Promotion, Sixth Edition Perspectives Ethical, & Economic Companies, 2003
Aspects of Advtising & Promotion
Exhibit 22-13 Ikea broke new ground with this ad showing an interracial couple shopping for furniture
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This sweet little campaign raked in 161 subscribers and 1350 in revenue, all for less than 25! Wanna know my secret? I want to level with you right here, right now. I'm really super lazy! No, seriously! I don't like putting out more effort than I absolutely have to! I've been just getting by for most of my life and in all honesty, it hasn't got me anywhere until recently. Very, very recently.