Belch: Advertising and I VII. Special Topics and I 22. Evaluating the Social, I I © The McGraw-Hill
Promotion, Sixth Edition Perspectives Ethical, & Economic Companies, 2003
Aspects of Advtising & Promotion
Exhibit 22-13 Ikea broke new ground with this ad showing an interracial couple shopping for furniture
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From rags to riches – it happens more often than you might think. In fact, it could be you! Are you content with life as it is or do you find yourself dreaming your way to riches? If you answered yes, then you are definitely on the right track because without your imagination – without dreaming – you are not going to get there.